The fuss is about two things, I think:
1) Those of us who struggle with gambling, who work hard to avoid it, getting a here's $50 to gamble email under the banner of their treasured club.
2) "The Waterhouse name is synonymous with Australian horse racing, with four generations of Waterhouses? involved in the industry for over a century."
For many of us its synonymous with Fine Cotton, one of Australia's most infamous sporting fixes.
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