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Thread: Swans Post a Profit

  1. #13
    i think the point about profit is realised or unrealised either way it does not matter when a club structure..... "is the club kicking goals with managing to reinvest for the future while keeping their head above water and still recording a profit of some sort" ?

    you dont need to take the profit but it is nice when you genuinely can therefore sometimes looking at a realised profit alone does not indicate the success of a club financially

    example being if the club put on 2 more staff for marketing / advertising in 2014 that may drop the profit with the added costs but they may be in a profit centre that contributes to bringing in another $1mill in revenue in 2015........

    "therefore we have invested in our club model and we could have taken a higher profit in 2014 but we chose to immediately use the surplus and not declare that portion as a profit'
    "be tough, only when it gets tough"


  2. #14
    Senior Player DamY's Avatar
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    A footy club has to be reasonably well run, or we find ourselves in situations like North, Melbourne and Bulldogs always going to the AFL with cap in hand for money. It restricts how much we can invest in coaches and prevents situations like Bulldogs who can't even afford to pay 95% of their cap as expected under AFL rules. I think it's a bit unfair to have a go at Matt80, possibly tainted by his previous standings on finance/business/etc but at the end of the day, a financially viable and stable club IS an important feat. North Melbourne was almost forced to relocate due to a lack of memberships and debt. Look at the efforts clubs like Carlton and Richmond are doing to reduce debt.

    As long as the club is on strong financial footing, it can afford to invest in players, coaches, facilities, member engagement and events and so on to maintain competitiveness not just with other AFL clubs, but rival codes (league, cricket etc) because all commercial sports entities are fighting for the same customers.

  3. #15
    Senior Player DamY's Avatar
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    In 2013 it was noted that Sydney Swans spent "just enough" (as recommended by the AFL) off-field, to achieve a competitive outcome on-field. This included things such as administrative support, development, etc and that as Richard Colless stated, every additional dollar the club made was ploughed back into making the club competitive on-field.

  4. #16
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    Quote Originally Posted by barry View Post
    By that graph we are sitting ninth. Outside the 8. Not where we want to be at all.
    That's just gross revenue. A lot of these clubs with higher revenue have higher costs from running their social clubs, in order to support the extra revenue streams. In net terms they're not really much better off just because they have higher revenue. They have more assets but I'm not sure that's super helpful.

  5. #17
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    I had a look online and could not find any financial statements on the Swans organisation. It would be interesting to have a read of those statements. Do they release those statements at the AGM for members in February each year?

  6. #18
    not the swans but the afl 2013

    http://www.afl.com.au/staticfile/AFL...l%20Report.pdf

    still an interesting overview
    "be tough, only when it gets tough"


  7. #19
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    Quote Originally Posted by barry View Post
    Im far more interested in total revenue figures, and how that compares to other sides. I remember we used to be mid-range a few years ago at $25m. $40-something million is probably still mid-range, but who knows ?
    This is straight from the afl.com.au story;"Sydney Swans Limited today announced a profit of $846,871 for the 2014 financial year.

    It is the Club�s fourth successive profit and was achieved with revenue growth of just under nine per cent to $46.5m."
    So there you go.....it takes a @@@@load of money to run an AFL club!

  8. #20
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    Quote Originally Posted by Matt80 View Post
    I had a look online and could not find any financial statements on the Swans organisation. It would be interesting to have a read of those statements. Do they release those statements at the AGM for members in February each year?
    The bigfooty thread I posted above had last year's annual report numbers but the guy had to acquire the report directly from ASIC.

  9. #21
    Senior Player Bloody Hell's Avatar
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    My favourite stat in the graph is unknown.

    Port are killing it in the unknown.

    We need more unknown at the Swans.
    The eternal connundrum "what happens when an unstoppable force meets an immovable object" was finally solved when David Hasselhoff punched himself in the face.

  10. #22
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    It's from last years figures, but Collingwood posted a profit of $16,000,000 to the Swans $600,000.

    We want to be the super club of the competition. We need to lift our profitability as well as lift our on-field performance.

    Buddy has been absent from the front pages of the Telegraph this off-season. Are the Swans creating enough buzz? Are we gong to grow our membership numbers and grow our profitability without some front page buzz?

  11. #23
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    Quote Originally Posted by Matt80 View Post
    It's from last years figures, but Collingwood posted a profit of $16,000,000 to the Swans $600,000.

    We want to be the super club of the competition. We need to lift our profitability as well as lift our on-field performance.

    Buddy has been absent from the front pages of the Telegraph this off-season. Are the Swans creating enough buzz? Are we gong to grow our membership numbers and grow our profitability without some front page buzz?
    A big chunk of the Pies revenue was a one off grant of some kind apparently. They won't post 16m again.

  12. #24
    Senior Player DamY's Avatar
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    Quote Originally Posted by Matt80 View Post
    It's from last years figures, but Collingwood posted a profit of $16,000,000 to the Swans $600,000.

    We want to be the super club of the competition. We need to lift our profitability as well as lift our on-field performance.

    Buddy has been absent from the front pages of the Telegraph this off-season. Are the Swans creating enough buzz? Are we gong to grow our membership numbers and grow our profitability without some front page buzz?
    20,000 paid up members is a good number for this time of the year. We had 40k last year, and I think VIC-based supporters make up around a quarter of our membership base. So should that percentage stay the same, having around 30k paid up Members with match day attendance would be a good place to be until they renovate the other stands at the SCG.

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