I think that the scheduling is a huge part of the success as someone said earlier in the thread. The casual or non cricket fan might watch 5 games in a week on their summer holiday nights ( let's face it, their ain't much else on the box) and all of a sudden they get into it. It's a lot more action compressed into a smaller package, there's bright colours and flashing stumps, it's visually attractive. I love it, but test cricket is my favourite. It also comes at a time when people are having major sporting withdrawals ( afl and league and union fans are anyway) and are craving something to watch of a night time. I sincerely doubt its popularity is rooted in its fairness. " hey, that big bash seems to have a more even fixture than the afl, let's all tune in ever night and pack out the MCG for a domestic cricket match to show our support for a fair sporting fixture" . Said no one ever
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