Originally Posted by
KTigers
On this subject of the value of sports TV rights, there was a news report a couple months ago where bankers
were urging Channel 9 to drop their cricket coverage because they were losing between $30M and $40M a year on it.
Channel 10 is basically insolvent so you wouldn't imagine they will be putting their hand up for it.
Free to air TV is clearly struggling everywhere, print newspapers won't last much longer, and the whole media
landscape is much more fragmented because of all the new technologies coming in. And so the way media pays
for sport rights will change substantially, if indeed they pay for it at all down the track. It wasn't so long ago
that new technologies meant people had the choice whether they paid for music, and mostly they decided against it,
and the traditional record industry was wiped out. The music industry and footy will continue but the way it is
monetised is and will be substantially different, and not everyone will be happy about it.
Bookmarks