The guernsey is changing

**dimelb** · 6th November 2020, 01:54 PM

There is a move afoot to change the logo on the guernsey.

https://www.brisbanetimes.com.au/spo...06-p56c4k.html

**R-1** · 6th November 2020, 01:56 PM

"The club spokesperson also said there will be no change to the Swans' guernsey, which has had the 'feathers' design at its heart since 1987."

**bloodspirit** · 6th November 2020, 03:48 PM

I like it. I like the more prominent swan and just saying "Sydney" instead of "Sydney Swans". I much prefer the swan itself - appropriately fierce looking. I like the prominent reference to 1874 (although see the history thread for whether this is the correct year for the club to be marking our inception - possibly should have been earlier). I appreciate the subtle homage to the formerly more prominent Opera House imagery. I'm not sure about the change in the red tone. Also, not sure about the font for the "SYDNEY" text. Overall, a thumbs up from me.

**stevoswan** · 6th November 2020, 04:48 PM

Confirmed by the club......

A new chapter - YouTube

**Ludwig** · 6th November 2020, 05:03 PM

Well that explains why we finished 16th this year, which was also 2 years in the making. Maybe Tom Harley was a bit distracted with more important things. I don't care all that much about our logo, but 2 years in the making? You could have given that assignment to a school kid to do in 5 minutes.

**MattW** · 6th November 2020, 05:14 PM

Originally Posted by Ludwig

Well that explains why we finished 16th this year, which was also 2 years in the making. Maybe Tom Harley was a bit distracted with more important things. I don't care all that much about our logo, but 2 years in the making? You could have given that assignment to a school kid to do in 5 minutes.

Maybe there are other brand changes which will be unveiled.

But whatever. I like it.

**MattW** · 6th November 2020, 05:18 PM

I just watched the YouTube clip - yes, apparently some other things announced on 19 November.

**bloodspirit** · 6th November 2020, 05:19 PM

Originally Posted by stevoswan

Confirmed by the club......

A new chapter - YouTube

I wonder what the additional exciting things to come are? And perhaps they need to update the logo on the YouTube Channel now?

**Thunder Shaker** · 6th November 2020, 05:56 PM

Swans website: A new chapter

**neilfws** · 6th November 2020, 08:57 PM

Originally Posted by bloodspirit

Also, not sure about the font for the "SYDNEY" text

It's a bit "Crown Resorts" isn't it. Aside from that, I don't mind it.

**Nico** · 6th November 2020, 09:53 PM

Originally Posted by Ludwig

Well that explains why we finished 16th this year, which was also 2 years in the making. Maybe Tom Harley was a bit distracted with more important things. I don't care all that much about our logo, but 2 years in the making? You could have given that assignment to a school kid to do in 5 minutes.

The Swan looks vaguely familiar from pre Sydney days. If so it wouldn't have been too hard to cut and paste.

**dejavoodoo44** · 7th November 2020, 04:57 AM

Originally Posted by Ludwig

Well that explains why we finished 16th this year, which was also 2 years in the making. Maybe Tom Harley was a bit distracted with more important things. I don't care all that much about our logo, but 2 years in the making? You could have given that assignment to a school kid to do in 5 minutes.

Yes, I hope that whoever designed the logo, didn't get two years worth of wages.