Exactly.The failure of Channel Ten was due, in large part, to its butchering by Murdoch in order increase the profitability of Fox Sports. Once he came on board they turned the dedicated sports channel One (a direct competitor of his pay TV company) into a crap movie channel (mixed with other garbage no one wanted to watch) and dumped AFL.
Live sport is the one thing that media companies can still bank on - if you lose that you lose relevance and the certainty of a dedicated audience. There will always be big money in high profile sport.
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