Swans chairman Richard Colless says Swans have kept competitive by matching the football department spending of clubs like Collingwood and West Coast, but he doubts we can keep up.
He thinks AFL is going the way of the Premier League, with only a handful of teams contesting the flag each year.
Colless says West Coast earns $10m--$12m more in memberships and hospitality than we do.
Cookies must be enabled | Herald Sun"The market is splitting in two and I think we are in the second group but one of the better-managed ones."
Despite their position at the top of the AFL ladder, Colless believes the Swans rank in the bottom group of strugglers along with Port Adelaide, Brisbane and the expansion teams GWS and Gold Coast.
I thought I read the other day that we had the best-sponsored club kit, with Citibank, QBE and VW on board. (Colless doesn't say anything about sponsorships.)
I'm thinking he might be slightly exaggerating the Swans' plight, but he's surely right that the gap between big and small clubs is going to get wider.
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