Originally Posted by
liz
Rather than fluff pieces about Heeney and how he'd be lounging on a beach in Newcastle if it weren't for the Academy, or Mills and how Pridham got him to fill in one day in his son's game, the Swans (and other northern clubs) should be producing fluff pieces about graduates of the academies that no-one has heard of - players who are playing local football in the NSW and Queensland leagues, and how those clubs are benefitting from having young players who have had the benefits of academy development. Or about a family who has now become Swans fanatics because their son was / is involved in the academy, having previously had no interest.
There's been the odd article about the "lesser names" over the past couple of years, but I think the Swans and other clubs (and the AFL) could do more to spread the message that the schemes are about so much more than the players who might one day get drafted.
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