There are a couple of interesting articles on the Age site at the moment referring to efforts our club has been making to establish it's position in the local market and ensure long term survival. They cover very different aspects of the club, and one is about an idea that was presented a year ago to the AFL (but which I believe would be new news to most of us), but together they make for very interesting reading.

http://www.realfooty.theage.com.au/r...563860661.html

http://www.realfooty.theage.com.au/r...563860634.html