http://www.dailytelegraph.com.au/spo...-1226439739561
MOVE over Collingwood, the Swans are the most popular football club in Australia.
Often ignored or underrated in Melbourne's AFL maelstrom, the AFL regards the Swans as one of the pivotal clubs in the national competition.
AFL acting chief executive Gill McLachlan pointed to Roy Morgan research which highlighted the Swans as the only club with more than one million supporters.
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