Australia's Most Popular Football Club

[Adelaide Swan]

http://www.dailytelegraph.com.au/spo...-1226439739561

MOVE over Collingwood, the Swans are the most popular football club in Australia.

Often ignored or underrated in Melbourne's AFL maelstrom, the AFL regards the Swans as one of the pivotal clubs in the national competition.

AFL acting chief executive Gill McLachlan pointed to Roy Morgan research which highlighted the Swans as the only club with more than one million supporters.

[Doctor]

While I love reports like this cos they wind Collingwood supporters up, you'd have to be realistic and note that a lot of those million supporters are "passive". They don't know much about the game but they're from Sydney so they barrack for us.

[BSA5]

While I love reports like this cos they wind Collingwood supporters up, you'd have to be realistic and note that a lot of those million supporters are "passive". They don't know much about the game but they're from Sydney so they barrack for us.

This. Fun to read though!

[BillyRayCypress]

Then GWS should not be a problem.

Just goes to show you can't believe everything you read in the paper.

[barry]

It is actually a very legimiate survey, but aimed brand support for the swans. This is what drives the sponsorship value of the swans jumper, which is the most valuable in the land.

I remember when Citibank first joined us, they paid more for the jumper rights than Qantas paid for the wallabies.

And think about why. The swans jumper almost daily appears in both Sydney newspapers (collingwood hardly ever), and very frequently in Melbourne, Adelaide and Perth newspapers as well.
No club comes close to that in any code.

[jono2707]

Just one thing - we in Sydney don't 'barrack' for a team - we 'go' for a team. And I think the mentioned research, which has been done before, is pretty flawed. If this is what the AFL is relying on for their decision re GWS, good luck in converting these people to AFL..... Just my opinion :-)

[Big Al]

Just one thing - we in Sydney don't 'barrack' for a team - we 'go' for a team. And I think the mentioned research, which has been done before, is pretty flawed. If this is what the AFL is relying on for their decision re GWS, good luck in converting these people to AFL..... Just my opinion :-)

I always laugh when I hear Americans root for their teams. Now that's true support.

[GongSwan]

I always laugh when I hear Americans root for their teams. Now that's true support.

That's why the women's beach volleyball team is my fav. Followed by teh women's olympic hockey, I knew one of teh womens water polo team a few years back, no dreams there, for a bloke. A man still has dreams though you know

[Kirkari]

Does that make us the most popular football club in THE WORLD!? Woo hoo!!!

[R-1]

Full data here

[Roy Morgan Research] Roy Morgan Press Releases

Interesting that of a million fans, 18% said they had gone to a game in the previous 12 months.

[BillyRayCypress]

Interesting that of a million fans, 18% said they had gone to a game in the previous 12 months.

That would be 180,000 fans. Where in Sydney? Some people

More interesting is the change in supporters since 2001. Sydney -16.7% and only 1.4% growth since June 2010

GWS have had a 100% increase in supporters during the same time. That makes GWS the more popular team in Sydney based on growth rate.

[Kirkari]

Full data here

[Roy Morgan Research] Roy Morgan Press Releases

Interesting that of a million fans, 18% said they had gone to a game in the previous 12 months.

An AFL game, not necessarily a Swans game. Clearly a lot of non-Sydney based Swans fans out there.