Originally Posted by
Meg
Re Nike (as well as Dexus and Science in Sport) becoming a corporate sponsor of the Swans - they've been quick off the mark to use their Swans' link. I've been in the CBD this morning and did a double take when I saw a photo of Dan Hannebery as part of a Nike ad - on the side of the public toilet in Elizabeth Street outside the entrance to the St James underground station!
Dan is wearing Nike in predominantly white with some black and there is nothing in the ad to identify the Swans. Nike must believe Dan and, by association, the Swans are well enough known in Sydney to being kudos to their brand without explicit identification clues. That's positive!
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