Without knowing the ins and outs of the latest shennanigans, I fail to really understand the general outrage about charging entities, including our Swans, to use a branding/trademark/IP (I don't know what its precise characterisation is - but you get my point I'm sure) that has a genuine commercial value to it.
The SOH is a not-for profit trust entity - if it was meant to make a profit it would be set up as a Government Business Enterprise. That isn't to say it shouldn't seek to balance its books - but profit is not its primary motive. But likewise, it should seek to make money to offset its costs wherever it can - including in spaces like this. And while there are plenty of things where I feel strongly that the Govenrment pisses a lot of money up the wall for very little public benefit, I find it difficult to make an argument that the SOH doesn't make a very large economic contribution to Australia - both with its primary purpose as an arts facility, but also the tourism factor associated with its iconic status. There aren't many iconic Australian landmarks in the built environment (not with a truly global standing), but it is one of them. (noting of course in the current circumstances, that value is limited)
That doesn't mean they should charge exorbinant prices for the privilige of using their IP - but market rates broadly should apply, and despite how much I love our Swans, I see very little true basis for suggesting somehow they are an 'exception'.
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