Yes there is a big untapped market for AFL here in NSW and the Academy is such a good vehicle to make inroads into it.
A small personal anecdote. I had a plumber in to install a new hot water system two weeks ago. He saw the Swans member tag on my key ring which led to a conversation about AFL. His 15 yo son had played rugby league up until this year but was always getting injured because a lot of the boys were much bigger than he. (I understand this is an issue of particular concern for parents of young boys playing league where strength rather than athleticism is the dominant factor.) So this year he joined an Aussie Rules team. They've only won one match, but the boy loves it, (loves the freedom to run around instead of in a line) and they celebrated the win as if it were a grand final.
The only Aussie Rules matches my plumber has ever seen are those his son has played in this year. But he got interested when I talked about the Swans, so I've emailed him the 'take a Buddy' offer for Saturday.
There are a LOT of people like that in Sydney.
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